How to create engaging content that resonates with your target audience.
Have you ever heard people say that they cannot enjoy their food without a soda? Or eggs without coffee? Or butter without jam? Well, the same way inbound marketers cannot do successful marketing without great content. Almost all professionals in the business world know that using content marketing as a successive tool gives them an edge over their competitors. “ Inbound marketers cannot do successful marketing without great content .”
The question arises, how do we create content that is valuable, that can earn you bonus points and is a credit to you or the company you work for? This is something that content writers over the globe have long puzzled over. The most important thing to remember is that these are questions that must be looked into even before the writing commences.
First thing first, what does a content writer do?
A content writer is one who creates a material that is engaging and interesting for a particular audience he/she wishes to attract. This content can be in the form of:
- Books that can be read online
In the rat race of today, where competition is abundant, businesses hire content writers to create valuable content that helps them engage their target market. Whether you work alone as a freelancer or you have been hired as a part of a company’s content writing team, there are several habits you can adopt to become an acclaimed content producer.
The best thing to do before you start is to convince yourself that it may take time to actually be where you have visualized yourself. And that is also okay since all great things take some major effort and time. The important thing to remember is dedication and patience always pays off.
1. Keep up to date with the news of your industry every single day.
One of the best things you can do to create the best content is to stay updated with the past and present trends in your respective fields. Writers who create good content regularly are always on the hunt for newer ideas and trends on the internet. They keep themselves updated with the news every single day. The main idea behind this practice is to understand the mindset of your target market and deliver them what they want to see.
2. Keep a daily diary and write regularly.
Your writing is your biggest asset so you must hone it regularly. If you have ever heard of writer’s block, you must know that it attacks you when you become rusty. It is not necessary that long articles must be written daily, but a daily jot down of your ideas and thoughts is a great way to stay in touch. The best way to do this is to keep a diary. Identify when you may at your calmest and most relaxed, and that is the time to write all your musings down. Ask yourself some invigorating questions, jot down ideas and points and simply pen down what you have felt and thought in the day.
3. Your target audience should always be at the forefront of your mind.
What a creative writer must always remember is that his target market should shape the content he creates. Sometimes, that may give your own creativity a very hard hit but at the end of the day, you have to create content that generates your money. The ‘brighter’ side of this situation is that if you pay enough attention to your audience you will find a lot of creative ideas and chances that would not have been possible otherwise.
All content writers who have attained any measure of success know how important it is to know every trait of their target audience. They know what they buy, what they want to read, what their major interests are. It is also important to keep in mind the other characteristics of your market. These characteristics could include
- How old they are
- Their gender
- How big their family is
- Where they live
- What they earn
- Where they work
4. Create your own identity in the industry.
You must remember that the field you are in is rife with competition. In this industry, where writers are providing exceptional content each day, it is very important to create and maintain your own identity. There are several things you can do to keep ahead of your competitors. Two of them are:
- You must advertise your services and some of your best write-ups on different platforms where you know that your target audience is found
- You must expand your horizons, tap into hidden, unmet fields and diversify your skills.
As you gain the confidence of people with time and gain valuable trust, there will come a time when you stand out from others when you bring your own positive energy and incorporate your own unique talents into your content creations. Show your readers a personal side to yourself, let your personality shine through by sharing stories or giving in your own input about the opinions you hold. Always follow the requirements that have been set for you but don’t be afraid of letting your creativity shine through. Always remember the passions that led you to start writing and let them take over when you create content.
5. KPIs are very important especially when you want to generate the maximum traffic.
The main challenge for companies is generating enough traffic on their respective websites. The creation of some great content is not an end in itself, you also need to make sure that it is read and followed. There cannot be enough emphasis on the importance of Key Performance Indicator. KPI is the specific standard that you have set up for yourself as a measure of how good your write-ups are performing in accordance with your expectations.
KPIs which matter today are:
- Followers on social media
- Followers that come directly to your website by entering the URL into their browser
- Visitors who come across your content organically through searching on Google or other search engines
- The people who themselves give you access to their personal information in return for a resource you may have provided to them
Any search engine’s algorithm will easily show you it ranks written content. So, if the focus is on organic traffic, you should be able to enhance your content so that it ranks well under the organic traffic KPI.
6. Social media is a great tool; use it to network and make your voice heard.
Your passion may have inspired you to start writing but it is also the contribution of others who have made you into what you are. It is important to remember that the learning process never ends. For you to attain success in the field you have chosen, networking is key.
There is a lot that you can learn from the thoughts and opinions of other people around you especially those that are the thought inspires in your field. So social networking sites like Twitter, Facebook and LinkedIn can help you grow as a professional.
7. Give your input in the form of solutions.
Even if you have a lot of knowledge and information about your own field, it is important to engage with people. The people around you aren’t just looking for facts and figures, they also want to know your opinions and thoughts. So, spark healthy debates, offer solutions and cater to their specific needs.
So here you have it, these are the habits of some highly successful content writers. There is a lot of pressure in the industry, but adopting these habits will make you go far in the industry.
For more tips and guidelines, book your appointment with a trainer at CareeHer today.